About
The Hangar brand represents Aviator’s online marketplace. The Hangar is a hub where the community can order merchandise and apparel featuring their favorite fox and more.
The Hangar Brand
Color Inspiration
The bold purple stands for courage, breaking norms, and reflects the elegance and royalty of our innovative approach to integrating web 3 identities into tangible products like wearables and toys.
Brand Palette
Color combinations
Symbolism
The silhouette of the fox, again from the Aviator lineage, subtly incorporates "AVI" in its tail, tying back to the main brand while adding a playful nod to its heritage. These logos are not just symbols but are stories told through design, encapsulating the ethos, aspirations, and innovative spirit of Aviator. Each element is carefully chosen to resonate with our core values and the narratives we wish to convey to our audience.
Typography
Coolvetica Regular
Heading - XL
Font size: 56px (4.75rem)Line height: 64px (100%)
Heading - LG
Font size: 48px (3rem)Line height: 56px
Heading - MD
Font size: 40px (2.5rem)Line height: 44px
Heading - SM
Font size: 32px (2rem)Line height: 36px
Heading - XS
Font size: 24px (1.5rem)Line height: 28px
Body LG
Font size: 18px (1.125rem)Line height: 36px
Body MD
Font size: 16px (1rem)Line height: 24px
Body SM
Font size: 14px (0.875rem)Line height: 22px
Clearspace
At Aviator we value simplicity and impact in our visual identity. Here's how we ensure our logos breathe and resonate.
Wordmark
Surround our wordmark with sufficient clear space to let it stand out. This breathing room enhances visibility and reinforces our commitment to a clean, modern aesthetic.
Logo Spacing
Windows Logo: The clear space around our “Windows“ logo should always be equal to the width of the window itself. This ensures the logo stands out distinctly and maintains its integrity.
By adhering to these guidelines, we ensure that our brand's visual elements are not only seen but are remembered for their elegance and clarity in any context.
In Context
Our logo is designed to make an impression across various backgrounds. Here's how to ensure it stands out.
Background Usage
Solid Colors: Our logos look striking on uniform backgrounds. Choose colors that complement our brand palette for maximum impact.
Textures: When placed on textured backgrounds, ensure the texture doesn't compete with the logo's detail. Subtle textures work best to maintain focus on the logo.
Aviation Content: Given our association with aviation, our logo often features against skies, aircraft, or related imagery. Always consider the context to maintain optimal visibility.
Ensuring Readability
Contrast is Key: Whether it's against the vastness of the sky or a solid color block, always ensure there's sufficient contrast. This guarantees our logo remains legible, memorable, and impactful in every setting.
By following these guidelines, our logo will not just be seen; it will command attention, embodying the essence of Aviator.
Special-Use Wordmarks
Signature Color
Blueish Orange is the heart of our brand's visual identity. It embodies our spirit and should be the default color for our wordmark in most applications.
Alternative Colors
In cases where Blueish Orange doesn't provide the necessary contrast or visibility, our wordmark may appear in black or white. However, use of these colors requires prior approval from our Branding Team to ensure consistency and appropriateness.
Co-branding with Aviator
Logo Placement
When creating a co-branded logo with a partner, the Aviator branding logo should lead whenever possible. This ensures our brand takes the lead in visual communication.
Equality in Design
Aim for equal size, placement, and prominence in any co-branded materials. This parity respects both brands while highlighting the collaboration.
Spacing
Maintain appropriate spacing between logos as per Aviator's clear space guidelines. This space allows each logo to breathe and ensures neither brand overshadows the other.
Design Flexibility
The element separating the two logos can vary in form and color, tailored to the partnership's context. However, the default is to follow Aviator's Main Logo rule.
Below, find examples of different separators to illustrate this flexibility in design.
Logo Selection for Partners
Consider regional brand awareness when deciding between the wordmark or Windows symbol to maximize impact.
Partner's Symbol
If the partner uses their symbol, employ Aviator's Stacked Windows Symbol.
Partner's Full Logo
If the partner's full logo is used, match it with Aviator's full branding wordmark.
Ensuring Brand Recognition
Uniform use of our logos across all mediums not only reinforces brand recognition but also encourages creative freedom in other aspects of marketing.
Prohibited Usages
Do not alter the logo's design, color, or form without express approval. Altering the logo can undermine our brand's visual integrity.
Avoid placing our logos in crowded layouts where they might lose prominence. They should always have room to breathe.
Refrain from combining our logos with other elements (logos, text, symbols) without prior approval from our Branding Team. This ensures our brand remains distinct and not diluted.
Use our logos in settings that align with our brand ethos. Avoid placements that might misrepresent or contradict our brand values.
Logos to Avoid
Avoid busy backgrounds
Do not change the colors of the logo
Do not use colors that block logo out
Do not add windows to logo